Adidas x Siya Kolisi

23 April, 2021

Adidas SA has quite recently dispatched a once-off Siya Kolisi festivity men’s shirt, designed by a local creator through an adidas youth engaged stage known as ntwrkarea3. The designer is said to have been chosen through an opposition on the stage which offered an open brief to make a plan that addresses Siya’s account of his ascent to progress. With more than 250 entries got over a time of about fourteen days, Siya hand-picked the champ of his shirt design. The victor was granted a R20 000 cash reward from Adidas and the best three finalists were granted bursaries by Red and Yellow Creative School of Business.

The competition designer used an open-source design approach offering emerging and established artists the platform to be creative and authentic. At the core of this approach is a belief in the talent and ability of young creators in South Africa who continue to push the boundaries of design and creativity.

 

 

You can shop the Siya Kolisi celebration tee at adidas.co.za and at adidas Performance stores at a retail price of R399. A portion of the sales will be donated to The Kolisi Foundation.

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